News

A new issue of the Nowy Styl magazine UPstream has just come out. We worked on the magazine at the time of the pandemic anxiety, so the issue contains quite a lot of references to the present situation. For example, we have looked at changes awaiting the office, airport and stadium industries. Also, we have included an even greater dose of inspiration than ever before. Enjoy the read!

If you're gonna step on the gas, you gotta sit tight!

Moto2 racer Tom Lüthi sees this in exactly the same way as we do. Beyond the shared passion for “hot”
seats, we are connected by a willingness to achieve top performance.

So we were all the more pleased that Tom Lüthi visited us recently under the motto “Tom on Tour”.

Learn more about this unique “Si-Tag” in the video.

Fantastic weather, breath-taking mountain scenery and world champion driving skills: SITAG AG‘s motorcycle tour with Moto2 racer Tom Lüthi under the motto «Tom on Fire» offered customers and employees a unique experience.

Our products: the Play&Work Soft Seating line and the CS5040 desk have received the prestigious German Design Award for 2020 in the “Excellent Product Design – Office Furniture” category. The double win confirms once again that ergonomics and good design like to go hand in hand at the Nowy Styl Group.

The German Design Award is one of the most recognised design competitions in the world and it enjoys a high reputation that goes far beyond the professional circles. It presents unique trends and new directions in design. This makes us all the more pleased that the jury have appreciated our products.

This is not the first time the Nowy Styl Group has been recognised by the judges of that prestigious competition held in Germany. In May, we received the German Innovation Award 2019 – GOLD for the Xilium, and at the beginning of the year a few of our products won the German Design Award. We appreciate the fact that the Design Council has explored and recognised more products from our portfolio.

Although the results of the competition were announced on 22 November, the award ceremony will take place on 7 February 2020 and will be held in Frankfurt. In anticipation of the event, we invite you to take a look at an online gallery featuring all award winners on the organiser’s website.

More about German Design Award 2020 winners:

Play&Work Soft Seating line

It can be used to build a multifunctional ‘room in a room’, making it easier to fully exploit the potential of a small space. It is a great choice for informal meetings and moments of relaxation, and thanks to its high, upholstered panels, also for concentrated work.


CS5040 desk

It fits perfectly into modern offices, designer studios and friendly home offices. Designed for optimum use of space, the CS5040 combines minimalist form, comfort and visual lightness.

We already know the results! Our products were awarded the prestigious and internationally recognised Iconic Awards: Innovative Interior. We received the 2020 Award and the first prize in the category “Office and Workplace” for our Xilium chair and the Play&Work Soft Seating line.

The objective of Iconic Awards: Innovative Interior is to discover and reward the best accomplishments in the furniture industry and interior design. The panel consists of independent experts and representatives of such sectors as commerce, media and design. The scope of the event as well as the renowned jury account for the international recognition and prestige of the awards.

We are happy that this year the panel appreciated the advantages of our products. Xilium and the Play&Work Soft Seating line were diligently designed not only to be attractive but also functional. They are also quite universal when it comes to the setting, which is why they are really easy to arrange in various spaces.

The news of the award was received with particular applause, because just a few weeks ago that we wrote about the double German Design Award 2020, which was also granted to our products. – says Karolina Manikowska, Director of the Workplace Research and Consulting Department and Deputy Director of the Product Management Department. – Although we’re still waiting for the new year to begin, we are happy that our chairs and the soft seating line are already appreciated as the design of the future.

The winning designs will be presented at the exhibition in the Art Museum Kölnischer Kunstverein in Germany on 12.01-19.01.2020. You will learn more about this event at the host’s home page here.

The SITAGGO table is characterised by its clear design, its optimal accessories and the attractive price. The coveted product line has now been expanded to include the dual work station versions. The dual work station also impresses with its attractive price and the high level of stability combined with the electric height adjustment. Equipped in the standard design with a central duct for clean electrification, the electrically height-adjustable tables can be used as a sitting and standing work station. A flexible cable duct set for vertical cable routeing can also be optionally used. The centre wall is mounted to the base frame to ensure optimal visual privacy and noise protection.

The new SITAG dual work station models are now available for order. Images of the new models can also be found on our homepage.

The OFML data for the SITAG dual work station models is expected to be available at the end of the year. We will inform you once again separately in this regard.

The practical storage system SITAG ORGATOWER is a space-saving storage option that is an efficient solution for all table product ranges.

The known models SITAG ORGATOWER and SITAG ORGATOWER LIGHT are now being supplemented with another solution: SITAG ORGATOWER BASIC.

In addition to the attractive entry-level price, the new SITAG ORGATOWER BASIC models also offer new possibilities, such as double-sided access. Thanks to this new feature, select models can be accessed from both sides and thus used by from two workstations. This furnishing thus offers additional space and cost optimisation.

On 10 May 2019, a French commercial court chose Nowy Styl Group’s offer to become an investor in Majencia, a company in bankruptcy. We will take over plants in Noyon and Bressuire, and hire most of Majencia’s staff. Setting up of a new company is expected to help heal the French company and restore it to a leadership position on the French office furniture market.

The completed transaction is another West-European acquisition by the Nowy Styl Group, after it took over a German company Kusch+Co this year, a Swiss company Sitag in 2015, a company operating in Germany and the Netherlands Rohde & Grahl in 2013, and a German brand Grammer Office in 2011.

“We keep investing in the development of our Western European markets. We have been present in France for nearly 20 years, but by taking over Majencia we are going to take number one position in a country which is a major European market, next to Germany. We believe that a capital injection into Majencia’s business, our company’s global scale of operations and our experience in the integration and optimization of business processes will help restore Majencia’s strength” said Adam Krzanowski, the President of the Nowy Styl Group.

Every year, the German Design Council (Rat für Formgebung) honours the signposts of the German and international design landscape with a renowned jury. The German Design Award 2019 was presented on 8 February 2019 at Ambiente in Frankfurt am Main and, with over 1,300 guests, is one of the most important design events of the year. Three new products from the Rohde & Grahl brand are among the winners: Xilium, Denuo and LinkUP.

The office chair families and the Soft Seating solution were presented "live" for the first time at Orgatec 2018 in October last year and were nominated for the coveted design award by the German Design Council even before their official market launch.

The third-generation family-run contract furniture manufacturer Kusch+Co. will become a part of the Nowy Styl Group. Kusch+Co offers high-quality solutions for offices, airports, port terminals, hospitals, and care facilities.

For Kusch+Co, this means an expansion of their business activities, and for the Nowy Styl Group it means an increase in their European market share as well as the development of promising market segments, such as the health and transport industries.

The reasons for the sale of the 80 year old company with its 250 employees and approximately 40 million euros in revenue include significantly improved competitiveness in a strongly globalizing and competitive industry as well as substantially improved opportunities for the traditional Kusch brand to expand their range of products, both in services and in sales.

The managing directors of the company, Ricarda Kusch and Bernd Heuvens will continue to in their positions.