Short facts

SITAG is a brand by Nowy Styl, an European leader in comprehensive furniture solutions for office and public spaces. The unique business model allows Nowy Styl to provide clients with a comprehensive interior furnishing service, based on an in-depth analysis of the specificity and needs of the client, work efficiency and work organization, ergonomics and acoustics. Thanks to the company’s experience as well as technological and production facilities, each offer is made to measure.

A good understanding of customers’ needs, innovation and an organisational culture open to change has led Nowy Styl to the position of one of the largest and most dynamically developing companies in the industry in Europe.

The SITAG brand has always stood for the rare combination of value and lifestyle. This goes hand in hand with a profound brand awareness and a flair for business developments, for trends and customer requirements. The professionalism applied to the development, manufacture, sales and comprehensive customer care ensures lasting satisfaction with our products. Through the unerring application of these skills, we offer intelligent and sustainable solutions for living and working in the office.

www.NowyStyl.com

 

Team

Over 7000 people work at the Nowy Styl companies, including 125 employees working at SITAG, in the areas of production, sales, product development, product management, marketing, planning, service and logistics.

A committed and qualified team is the basis of our success. We therefore train apprentices in the various areas of our company and encourage specific and purposeful further development.

President of the Board of Directors

Rafal Chwast
President of the Board of Directors of SITAG AG and Vice President of Nowy Styl sp. z o. o.

Board of Directors

Toni Lee
Board of Directors of SITAG AG

"Our penchant for tradition, coupled with innovation, regional identity and internationality makes SITAG unique.”

Management board

Yilmaz Boduk
Managing Director SITAG AG

"Our strength in the market for more than 50 years has been high-quality, innovative office chairs and furniture on the one hand and our customer orientation and customer proximity on the other.”

Christian Drapal
Managing Director SITAG AG

“At SITAG, we create products out of conviction that are not only intelligent and functional, but that also turn the office into a place with stylish ambience”.

Gerhard Romagna
Commercial Management SITAG AG

"Current developments in the markets, industries and projects are incorporated into corporate planning as quickly as possible thanks to state-of-the-art planning and control instruments, which makes us a reliable partner."

Thomas Untersander
Plant Management SITAG AG 

"SITAG by Nowy Styl stands for the promise of producing innovative, ergonomic products with a future-oriented and unique design using the latest production facilities and technologies."

Brands

The product brands allow us to offer a wide product portfolio adjusted to the needs and expectations of our clients. Different brands mean different experience – we can exchange knowledge and improve our solutions on an ongoing basis.

 

Manufactoring base

SITAG is a part of Nowy Styl, an international organization, with an advanced and expanded production base in Europe. We manufacture our products in many production plants equipped with the state-of-the-art technologies that are located in Poland, Germany, France, Switzerland, Ukraine, Russia and Turkey.

Nowy Styl's Office Furniture Factory in Jasło (Poland) is one of the
biggest and most innovative in Europe. It is fully automated. Its technological line ensures full flexibility of production and minimum retooling times. The implemented sorter and specialist board cutting sections, together with lines for veneering narrow edges (including curvilinear laser veneering), are the Nowy Styl’s greatest assets in the market.

SITAG's headquarters are located in Sennwald (Switzerland) with a production area of 12,000 m² and an exhibition area of 1,000 m². The production facility in Switzerland also has innovative manufacturing equipment. This includes also a CNC machining centre (Baz) with laser
edge banding unit, which can process straight, curved and round edges.

ISO 9001:2008 / ISO 14001:2004 / OHSAS 18001:2007

Sales

SITAG products are sold through selected SITAG specialist dealers. SITAG also provides customized project planning, a number of market and customer-oriented service and customer care products in close collaboration with qualified specialist partners.

SITAG - Hand in Hand

SITAG has had a permanent place in the office environment for decades and has always stood for innovative, ergonomically developed products with forward-looking design.

But SITAG is more than a manufacturer of extraordinary office furniture and chairs: SITAG is a brand with its own profile.

Our brand is built around a principl: swiss style at work. That is what our customers think of us and our products.

Whoever uses our products, can everyday take pleasure from office furniture and chairs that are just as individual as they are themselves: expression of their personal style.

At SITAG people create products of conviction, products that are not only intelligent and functional but also make the office a stylish place to be.

SITAG and Style: two terms that go hand in hand - in all that we say, do or produce. In the truest sende of the word.

SITAG combines Swiss precision with innovative force!

Developing and manufacturing superior office furniture and chairs since 1965, we have become a major provider of modern furnishing solutions on the European market.

In the area of tension between innovation, design, lifestyle and technical perfection with Swiss precision, there is a clear, modern brand image. SITAG represent a high quality and unconventional product portfolio.

The range is diverse and extends from ergonomically sophisticated, individually designed office swivel and conference chairs, armchairs and seating units for the reception and waiting area, to systems and exclusive furniture as well as complete conference solutions.

International design awards, like the "red dot award", underline SITAG’S innovative strength and are testament to many years of excellent design skill. Impressive office swivel and conference chairs, thanks to innovative design concepts from internationally renowned designers. Ergonomically superior seating solutions have always been a SITAG speciality, as has our customized made-to-measure office furniture.

SITAG has had a permanent place in the office environment for decades and has always stood for innovative, ergonomically developed products with forward-looking design.

But SITAG is more than a manufacturer of extraordinary office furniture and chairs: SITAG is a brand with its own profile.

Whoever uses our products, can everyday take pleasure from office furniture and chairs that are just as individual as they are themselves: expression of their personal style.

At SITAG people create products of conviction, products that are not only intelligent and functional but also make the office a stylish place to be.

SITAG and Style: two terms that go hand in hand - in all that we say, do or produce. In the truest sende of the word.

Chronology

2019
Opening of the Nowy Styl flagship points in Sennwald, Bachenbülach and Nyon
2016
Grand opening SITAG-Home of Visions on SITAG Headquarters in Sennwald
2015/2016
Project work on "designs of future workspaces" in cooperation with the University of Liechtenstein
2015
Take-over by the Nowy Styl Group
2015
50 years of SITAG AG
2011
Introduction of laser technology for edging work in the manufacture of office furniture
2010
German sales office opens in Minden Westphalia, with associated sales and service staff
2009
Take-over by the investment group NIMBUS NV with a minority shareholding by the SITAG Management
2005
40 years of SITAG AG
2003
German production sites move from Porta Westphalia to Sennwald, Switzerland
1997
100% independent subsidiary of Samas Deutschland AG & Co. KG
1996
25 years of success on the European market
1994
Involvement by Samas Deutschland AG & Co.KG (formerly SCHAERF AG)
1988
Move to the current company site in Sennwald, Switzerland
1985
Production of functional furniture and furniture systems begins
1980
Production focussing on exclusive office furniture begins
1975
Factory opens in Porta Westphalia, Germany
1965
SITAG AG is founded and chair production begins at St. Margrethen, Switzerland